Today
Today is purpose-driven brand and our values guide us in all that we do - from our business strategy and innovation, to how we connect and build our strong culture. Today create high-performance athletic apparel and accessories through our human-led approach.
Today is purpose-driven brand and our values guide us in all that we do - from our business strategy and innovation, to how we connect and build our strong culture. Today create high-performance athletic apparel and accessories through our human-led approach.
Today is purpose-driven brand and our values guide us in all that we do - from our business strategy and innovation, to how we connect and build our strong culture. Today create high-performance athletic apparel and accessories through our human-led approach.
Project Name:
Dimension Dynamics
Description
We collaborated closely with our client to
transform their vision into a reality.
Industry:
Brand Identity
Release Date:
May 6th, 2024
RESEARCH
Over the last few years, fitness has grown from an additional activity to a necessary component of our lifestyle. Whether an individual is actually including it as part of their lifestyle or not, fitness definitely has an aspirational factor and the youth wants to dress the part. They actively look out for products that reflects this ideology and a latent desire to wear activewear.
Over the last few years, fitness has grown from an additional activity to a necessary component of our lifestyle. Whether an individual is actually including it as part of their lifestyle or not, fitness definitely has an aspirational factor and the youth wants to dress the part. They actively look out for products that reflects this ideology and a latent desire to wear activewear.
Over the last few years, fitness has grown from an additional activity to a necessary component of our lifestyle. Whether an individual is actually including it as part of their lifestyle or not, fitness definitely has an aspirational factor and the youth wants to dress the part. They actively look out for products that reflects this ideology and a latent desire to wear activewear.
DESIGN
The visual branding for "Today" centers on progress, motion, and determination. A modern logo that is dynamic, vibrant color, clean sans-serif typography, and action-oriented imagery embodies the "step by step" ethos. Patterns inspired by movement and textures reflecting an active lifestyle enhance the cohesive, energizing identity.
The visual branding for "Today" centers on progress, motion, and determination. A modern logo that is dynamic, vibrant color, clean sans-serif typography, and action-oriented imagery embodies the "step by step" ethos. Patterns inspired by movement and textures reflecting an active lifestyle enhance the cohesive, energizing identity.
The visual branding for "Today" centers on progress, motion, and determination. A modern logo that is dynamic, vibrant color, clean sans-serif typography, and action-oriented imagery embodies the "step by step" ethos. Patterns inspired by movement and textures reflecting an active lifestyle enhance the cohesive, energizing identity.
